Photo Credit: Megan Thee Stallion for Chicas Divertidas Tequila
Megan Thee Stallion launches a new tequila brand, Chicas Divertidas, available now for preorder. The release is timed to coincide with the star’s 30th birthday.
Megan Thee Stallion has been diversifying her portfolio. In a bid to further strengthen her entrepreneurial muscle, Meg has introduced her new tequila brand, Chicas Divertidas. The brand launches with two premium offerings: Blanco and Reposado.
Chicas Divertidas is available now for preorder, both on its own website and Reserve Bar, timed to coincide with Megan’s 30th birthday on February 15. The brand is described as refined tequila crafted from single-source, 100% Blue Weber agave, harvested at peak maturity from the red volcanic highlands of Jalisco, Mexico.
Meg’s tequila is produced at Casa Centinela, a distillery preserving tradition since 1904. It benefits from the region’s rich volcanic soil and a cooler climate, leading to a naturally sweeter agave. The piñas are cooked in traditional masonry ovens and distilled in premium copper stills, resulting in an authentic and flavorful juice.
“As someone who values good vibes and great memories, I knew I wanted to create a tequila that was designed to be shared and savored with my Hotties,” said Megan, referring to her fanbase.
“Smooth, sultry, and premium. This process has been years in the making, and I’m so proud to take this next step in my journey as an entrepreneur and launch this brand. I know the Hotties are ready; it’s time to give them a drink made by me! I’m excited to share this labor of love with you all and hope you are inspired to enter your Chicas Era!”
Chicas Divertidas features a slender and curvaceous bottle, a design inspired by the “seductive yet deadly” Angel’s Trumpet — a flower known for both its bold colors and striking appearance. Each bottle features cuts and grooves inspired by the agave plant and gradient hues of orange, pink, red, and purple. The bottle is crowned with a dagger-pierced heart, representing the brand’s essence: keep it cute, classy, and cut-throat.
The Blanco edition features a pure and delicately sweet liquid with citrus notes and herbal hints of rosemary and green tea, resulting in a silky-smooth finish. Reposado is meant to be savored, with a richly balanced profile of caramelized agave, American oak, and cooking spices with an elegant finish.
Both versions are sold in 750ml bottles at 40% ABV. They are available for preorder now, and will be offered in limited quantities at select US retailers at a suggested retail price of $70 (Blanco) and $80 (Reposado).
Tequila and other liquor imprints can spell big bucks for artists like Megan. Though Diddy’s long-standing venture with Diageo’s Cîroc went south, many others have done well for themselves.
Carlos Santana launched Casa Noble in 2015, while Adam Levine and Sammy Hagar launched their joint venture, Santo Mezquila, in 2017. Rita Ora’s Prospero debuted in 2019, E-40’s E. Cuarenta in 2018, and Jimmy Buffett’s Margaritaville Tequila has been available in various expressions since the early 2000s. Other brands launched around 2020 include The Chainsmokers’ JAJA Tequila, AC/DC’s Thunderstruck Tequila, and Rammstein’s aptly named Rammstein Tequila.
