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Trending
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Branding & Advertising

Post Malone partners with TC Restaurant Group for his own Nashville Broadway venue

Post Malone to Open Venue on Nashville’s Lower Broadway—Move Over Morgan Wallen

Ashley King
June 3, 2025
Post Malone ANC headphones for the music campaign

Sony Taps Post Malone to Launch Latest Noise Canceling Headphones

Ashley King
May 15, 2025
Taco Bell vinyl record club

Taco Bell Launches ‘Feed the Beat’ Vinyl Record Club

Ashley King
May 15, 2025
TikTok attempts to soothe nervous advertisers

TikTok Soothes Nervous Advertisers—Says It’s ‘Confident in the Future’

Ashley King
May 7, 2025
7-Eleven Green Day Slurpee flavor

7-Eleven Is Now Serving Music Sponsorships — Green Day Slurpee Tie-In the Latest

Ashley King
May 6, 2025
 
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  2. Branding & Advertising
Spotify Budweiser event

Spotify Expands Live Initiative Into the UK With Budweiser-Sponsored ‘Fully Immersive Experience’

Dylan Smith
December 16, 2024
Blossoms delivering the headline performance at Spotify's Budweiser-sponsored AUX event in Manchester. Photo Credit: Spotify Spotify has officially expanded its live initiative into the UK with a Budweiser-sp... Read More...
WPP Universal Music Group deal

Universal Music Group and WPP Unveil Partnership Deal, Plot AI Collaborations to ‘Create Authentic Cultural Moments’

Dylan Smith
December 12, 2024
WPP and Universal Music Group have inked a partnership deal extending to AI and more. Photo Credit: UMG Universal Music Group (UMG) and WPP have inked a partnership deal that they say will help brands reach n... Read More...

Unhurd Acquires Release-Focused Music-Education App IndieKnow, Eyes Early 2025 Integration

Dylan Smith
December 5, 2024
Unhurd founder and CEO Alex Brees. Photo Credit: Unhurd AI-powered music promotion platform Unhurd has acquired IndieKnow, a release-focused education and marketing app. London-headquartered Unhurd (stylize... Read More...
TikTok Nielsen deal

TikTok and Nielsen Finalize Measurement Deal, Intend to Provide ‘A Cross-Media View of Ad Campaign Performance’

Dylan Smith
December 5, 2024
TikTok and Nielsen have finalized an advert-measurement deal. Photo Credit: Solen Feyissa Exactly how effective are TikTok advertising campaigns? Amid the app's continued push to drive music discovery, a meas... Read More...
Adidas settles out of court with Ye

Adidas Settles Out-of-Court with Ye — CEO Says ‘No Money Going Either Way’

Ashley King
October 29, 2024
Photo Credit: Matthew Hamilton Adidas reaches an out-of-court settlement with rapper Ye to put an end to legal proceedings between the two entities. Adidas has reached an out-of-court settlement with rapper ... Read More...

‘Pink Pony Club’ vs. Generic LoFi Beats: Activaire’s Co-Founder Explains Why the Right In-Store Music Transforms the Customer Experience

Adesh Deosaran, Activaire
October 28, 2024
If you’re not obsessively thinking about the music inside your store, Activaire is. The behind-the-scenes science is impressive – as told by Adesh Deosaran, CEO and Co-Founder of Activaire. The following com... Read More...
spotify ad exchange

Spotify Is Reportedly Building Its Own Ad Exchange — With An Initial Focus on Video

Dylan Smith
October 24, 2024
As it pursues continued video expansions, Spotify is reportedly building its own ad exchange. Photo Credit: Thibault Penin Spotify is reportedly building its own automated ad exchange, with an initial focus o... Read More...
Vinyl Group acquires Serenade

Songtradr and Vinyl Group Ink Digital Advertising Agreement, Aim to Unlock ‘Significant Value’ Under the Partnership

Dylan Smith
October 22, 2024
Songtradr CEO Paul Wiltshire. Photo Credit: Songtradr Songtradr and Vinyl Group have announced an advertising-focused partnership agreement that they say will unlock "significant value" moving forward. The ... Read More...
Macy's protect brand cover up diddy's behavior?

Macy’s Accused of Covering Up Diddy Sexual Assault Scandal to Protect Its Lucrative Branding Deal

Ashley King
October 15, 2024
Photo Credit: Macy’s Herald Square by Ajay Suresh / CC by 2.0 Macy’s has been accused of covering up a sexual assault by Sean ‘Diddy’ Combs in the latest lawsuit against the disgraced music mogul. In the lat... Read More...
Levi's ad featuring Beyonce

Beyoncé Teams Up With Levi’s for a Remake of the 1980s ‘Launderette Ad’

Ashley King
October 1, 2024
Photo Credit: Levi's Levi’s has released a new ad campaign featuring Queen Bey and her song “Levii’s Jeans” in a classic re-imagining of a commercial from 1985. The 30-second ad spot features Beyoncé washing... Read More...
Jason Aldean Kitchen + Bar

Jason Aldean’s ‘Kitchen + Bar’ Expands Into Las Vegas

Ashley King
August 11, 2024
Photo Credit: Jason Aldean Jason Aldean’s ‘Kitchen + Bar’ expands into Las Vegas, making it the fourth location of the franchise following Nashville, Gatlinburg, and Pittsburgh. Jason Aldean is franchising h... Read More...
Pitbull Stadium

Mr. Worldwide Snags College Football Stadium Naming Rights—’Pitbull Stadium’ Is the First To Be Named After An Artist

Ashley King
August 6, 2024
Photo Credit: FIU Athletics Pitbull has become the first artist to secure naming rights for a stadium through a deal with Florida International University (FIU). The 10-year agreement will see FIU Stadium reb... Read More...
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