Photo Credit: Zig-Zag
Zig-Zag Rolling Papers have introduced a new limited-edition portable vinyl record player in celebration of the brand’s rich music heritage.
Zig-Zag says it is synonymous with creative expression in music culture, from gracing iconic concert posters to featuring on album art like Dr. Dre’s The Chronic. The suitcase-style turntable is designed for music enthusiasts on the move. It features a convenient carry handle, making it easy to enjoy vinyl records no matter where you are.
The record player is equipped with built-in stereo speakers that deliver crisp, clear sound, or you can plug-in your favorite headphones and immerse yourself in the music. The three-speed, belt-driven turntable minimizes vibrations for smooth playback and wireless Bluetooth connectivity allows streaming music from up to 33 feet away. It also includes a USB port, enabling the playback of music directly from a USB drive so a digital music collection is just as accessible as vinyl.
Vinyl record turntable sales have increased in the last five years according to recent data. The number of turntables sold in the United States rose by nearly 10% in 2021 as Gen Z began discovering the format offers a warm, rich sound that cannot be replicated digitally. Overall, around 82,000 turntables were sold that year, compared to just 75,000 in 2020. The COVID-19 pandemic also sparked new interest in the format as people found themselves stuck at home.
In fact, the Vinyl Alliance reports that Gen-Z is more likely (61%) than Millennials (53%) and Gen-X (27%) to replace digital habits with vinyl listening. Gen-Z sees vinyl listening as a way to improve mental well-being by detaching from digital sources like Spotify and Apple Music. They especially love to shop for records in-store compared to other generational cohorts. Their interest in vinyl is helping drive a continued resurgence in the format as Gen-Z superfans buy multiple vinyl records per year.
